Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists other countries where the product is available. The company, located in Canada, markets Puff Bar being an electronic cigarette which you can use just like a regular cigarette. The only difference is that when you light Puff Bar, it mimics the appearance and Smok Novo feel of a real cigarette. In fact, some consumers have compared the puffing action of the product to that of a cigarette, and smokers around the globe have embraced the brand new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where the product is not available. Among the countries list is the U.S., where in fact the product is specifically directed at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. In line with the website, you can find no plans to release the merchandise in the U.S., though it remains the goal of the business to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it can be difficult for manufacturers to ship their products in to the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too high to be healthy. In addition they fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The merchandise is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that is commonly used to promote cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through your skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar set up. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without creating a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag candy bar. The lack of health or trademark significance does not appear to have hindered the company from selling these products to the general public.
Having less health or warning letters on all the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier solution to enjoy their daily dose of nicotine. In order to reduce the appeal of the puff bar to teens, manufacturers will have to include more health-related language on the marketing materials.